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Survey Says … Trump Won?
Research Lessons from the Polling Mess I have been surprised by the number of people—including friends and even veteran researchers within the market research industry—who believe that the outcome of...
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Use This Clever Question to Validate Your Data
At first I thought this was the dumbest survey question ever. Why ask people what device they are using to take the survey, when you know from the platform meta-data what device they are using? Yes,...
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Public Release Studies: Advice for the PR Team
Just back from LIMRA’s 2017 Marketing and Research Conference, I am happy to report a successful and productive “meeting of the minds” from both the Marketing Side and the Research Side of this...
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How to Ask Gender on Surveys
Gender used to be one of the easiest questions to write for a survey. There was male and there was female, so we simply asked: “Which are you?” But our culture has begun acknowledging the fluidity of...
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Reasons Customers Blow Off Your Surveys
If you deploy your own surveys trying to solicit feedback from your customers, you know how hard it is to get them to respond. There are many good reasons why customers ignore surveys nowadays. Here is...
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